Photos: FormLED GmbH
Object: NOVA shopping center in Leuna near Leipzig
Lighting design: Tobias Link GmbH Lichtplanung und Produktdesign
Partner: InstaLighting GmbH
Product: Custom dynamic LED Light solution on the RGB-Basis.
The NOVA shopping center in Leuna is the largest shopping and experience center in central Germany with over 160 stores and a wide range of gastronomic facilities. The center consists of two parallel shopping streets, shop windows covering a total of 3,000 meters and three ellipse-shaped event halls. Located just outside Leipzig, it focuses on a shopping experience in a relaxed and pleasant atmosphere.
In the course of the latest renovation, a new lighting concept was developed for the shopping center. The target was to create a more modern and friendly shopping atmosphere. The inclusion of the existing spacial constructions was a very important aspect. A particular eye-catcher in the central atrium of the shopping center is formed by the columns, which are built up over two spatial levels. To enhance the effect of the columns, FormLED GmbH was assigned to develop a custom LED lighting solution that allows for atmospheric video content. The installation incorporates both the existing substructure and the existing diffuser acrylic cover. With this solution, thematically appropriate video content can be played on different occasions. The video selection can be conveniently made via an intuitive web interface. Thus, a seasonal or event-related ambience can be created in the blink of an eye.